Reach beyond your existing audience.
Make suitable products available where shoppers already search and buy, without relying only on traffic to your own website.
Marketplace management for retailers
Your retail assortment.
More places to sell.
Not selling on marketplaces yet? Turn your product knowledge, brand relationships and assortment into your next growth opportunity. Our experienced merchants work directly with yours to launch and run marketplace sales across your categories—with our own software included.
Talk through your eCommerce planReal people.
Your Twin Two team.
Your next customers may already
be shopping on marketplaces.
Your stores and website are part of the opportunity. Marketplaces give your assortment another route to shoppers searching for products like yours.
Find opportunities across categories.
Review demand, competition, stock and selling costs with your merchants. Choose the categories and products that make commercial sense for each channel.
Put your retail knowledge to work.
Build on the assortment, supplier relationships and product expertise you already have. Our team provides the marketplace operation behind them.
Give private-label brands more reach.
Introduce your own brands to new shoppers with product content, brand presentation and campaigns built around what makes the products worth choosing.
Experienced merchants.
Working with your merchants.
We understand that retail is more complex than uploading a product list. Many brands, changing costs, seasonal categories and different channel rules need commercial judgment.
Your categories, understood.
We work directly with your buying and merchandising teams on assortment, product priorities, supplier information and growth opportunities across categories.
Your brand relationships, respected.
We review marketplace selling authorizations, brand guidelines and minimum advertised price (MAP) policies before planning listings, prices and promotions.
Your wider business, connected.
We coordinate marketplace offers with your stores, website, inventory and promotional calendar, so the new channel fits the retail business you already run.
The full marketplace operation.
Handled by our team.
You don’t need to build a separate department for every marketplace. Our people run the work across your categories and selling channels.
Marketplace launches & daily management
Select the first channels and assortment, prepare account and product information, and run listings, account cases and marketplace follow-up.
Multi-brand catalogs & category merchandising
Organize large assortments, specifications, variants and category attributes. Keep product information current and prioritize products with your merchants.
Content, creative & brand presentation
Create product copy, images, video and available storefront or enhanced content. Adapt the presentation to each marketplace and the brand’s guidelines.
Profitability rules, pricing & promotions
Build product- and channel-specific rules around costs, shipping and selling fees. Coordinate price changes, offers and promotional schedules across managed channels.
Advertising & marketplace opportunities
Run marketplace campaigns and work with channel teams on relevant deals, merchandising and marketing exposure. Connect campaigns to content, stock and product economics.
Customer support & returns coordination
Handle product questions, order messages and returns follow-up. Use recurring issues to improve listings and the customer experience.
Inventory & order coordination
Coordinate availability, replenishment, order handoffs, tracking and shipment exceptions with your retail team and fulfillment partners.
Your own store & customer retention
Keep your website, content and offers connected with marketplace activity. Manage DTC advertising, email marketing and affiliate programs as part of the wider operation.
More sales should make
commercial sense.
The same product can have different economics on different marketplaces. We build pricing and profitability rules around the costs behind the sale.
Build the cost picture.
Our merchants review product cost, shipping, marketplace fees and other relevant selling expenses with your team. A bulky item needs a different calculation from a small accessory.
Put the rules to work.
Our software supports product- and channel-specific profit formulas, pricing rules and scheduled changes. Our team sets up and reviews the rules alongside MAP policies, brand requirements and your commercial priorities.
Keep improving the offer.
Review sales, offers, campaign costs and exceptions together. Adjust the assortment, pricing and promotions as costs, stock and category opportunities change.
We built the software and include it at no additional cost. It helps our people manage your catalog, prices, promotions and channel data together; you can see the business without buying a separate channel-management tool.
See how our team runs the operationYour private-label brands.
Ready for a wider audience.
Your own brands can grow beyond your store shelves and website. We build their marketplace presence around a clear product story and a connected operating plan.
Build the brand presentation.
Create product content, images, video, storefronts and eligible enhanced content that explain the product’s value and the brand behind it.
Connect discovery to the offer.
Coordinate advertising, promotions, pricing and merchandising with the assortment and available stock.
Run the business after launch.
Manage customer questions, product updates, account issues and reporting. Keep the brand strategy connected to your wider retail categories.
Start with the opportunity.
Build the operation around it.
No marketplace presence yet? We work through the first launch with your merchants, then run and develop the business as it grows.
Review your assortment.
Look at your categories, private-label brands, selling authorizations, product information, stock and costs together.
Choose the first channels.
Identify products and marketplaces with a clear role. Prepare the accounts, content, pricing rules and order workflows for launch.
Manage and expand.
Run content, campaigns, customer care and daily operations. Review opportunities to grow across more products, categories and channels.
Marketplace questions from retailers.
Why should a retailer sell on marketplaces?
Marketplaces can introduce your assortment to shoppers beyond your current stores and website. We review category demand, product fit, brand authorizations and selling costs with your merchants to identify opportunities across branded products and your own private-label brands.
Can you launch marketplaces if we have never sold on them?
Yes. We work with your merchants to review the assortment, prepare product and account information, choose the first channels and organize the launch. Our team then runs content, pricing, campaigns, customer support and daily marketplace operations.
Will you work directly with our merchants and category teams?
Yes. Our experienced merchants work with your buying and merchandising teams on product priorities, category opportunities, brand requirements, costs and promotional plans. We connect those decisions to the daily marketplace work.
How do you handle MAP policies and brand authorizations?
We review the minimum advertised price policies, brand guidelines and marketplace selling permissions you provide. Our team uses those requirements when preparing listings, pricing rules and promotions, and works with your merchants on questions or changes.
Can you manage a large catalog across multiple categories?
Yes. Our team organizes product information, variants, category attributes and channel listings. Our software helps manage catalog data, availability, prices and promotions across managed channels, while our merchants prioritize opportunities with yours.
How do you account for shipping costs and marketplace fees?
We build product- and channel-specific profit formulas using the cost information available for the operation, including product costs, shipping, marketplace fees and other relevant selling expenses. Our team reviews the rules and exceptions as costs, stock and promotions change.
Can you grow our private-label brands on marketplaces?
Yes. We manage product content, brand presentation, storefronts, eligible enhanced content, advertising, promotions and customer care for your own brands. We connect the marketplace brand plan to your wider retail assortment.
Do we need to buy channel-management software or hire a marketplace team?
Our people provide the marketplace operating team and work alongside your existing merchants. The software we built for channel management is included at no additional cost. You can see products, sales, prices, promotions and channel data while our people manage the work.
Will marketplaces replace our own website?
They can work alongside it. Your website supports your retail identity and direct customer relationships; marketplaces can reach shoppers already buying there. We coordinate products, offers, campaigns and customer care across both.
How does Twin Two get paid?
Our management fee is performance-based. We only get paid when you sell. Our own channel-management software is included at no additional cost.
One team. Your next stage.
Ready to bring your retail assortment to marketplaces?
Tell us where you sell and what needs attention. We’ll work through the channels and operating support that fit your business.