Advertising

Campaigns connected
to the whole business.

Our people manage search, social and marketplace advertising alongside your content, prices, promotions and stock, with one strategy across your channels.

Talk through your eCommerce plan

Real people.
Your Twin Two team.

What our team manages.

The daily tasks behind advertising, connected to the rest of your online business.

Google advertising

Plan and manage relevant search, shopping and other suitable Google campaigns around your assortment and landing pages.

Meta, Facebook & Instagram

Manage audiences, creative, campaigns and performance review across relevant Facebook and Instagram placements.

TikTok advertising

Coordinate suitable TikTok campaigns and creative with your product story, offers and store experience.

Marketplace advertising

Manage the advertising tools available to your Amazon, Walmart and other eligible marketplace accounts.

Budget & campaign optimization

Review targeting, bids, creative and budget allocation alongside sales, selling costs and product readiness.

Connected campaign planning

Coordinate promotional dates, landing pages, email activity and customer insights so the rest of the operation supports demand.

Talk through your eCommerce plan

How the work connects.

Before promoting a product, we review the content, offer and stock alongside campaign data. If shoppers do not understand a key feature, improving the product page and creative may be as important as adjusting the campaign.

Discuss your operating needs

Your store and marketplaces.
Managed as one business.

The product facts, offer calendar and customer experience should work together. Our people adapt the work to each channel while keeping the wider business in view.

Explore channel services

Your questions, answered.

Which advertising platforms do you manage?

We manage suitable Google, Meta—including Facebook and Instagram—and TikTok campaigns, plus marketplace advertising available to your selling accounts. Our people handle planning, creative, targeting, optimization and reporting.

How do you coordinate DTC and marketplace advertising?

We give each channel a role in the buying journey and connect campaign priorities to the assortment, content, offers and available stock. We review results across the business rather than treating every campaign separately.

Is this part of your full-service management?

Yes. This work is managed by our people as part of the connected eCommerce operation, alongside content, advertising, pricing, promotions, customer support and daily channel management.

Do we need to purchase channel-management software?

No. Our own software and standard supported channel connections are included at no additional software cost. You can see products, prices, promotions and channel data while our people manage the daily work.

Talk through your eCommerce plan

A useful first conversation.

Tell us where you sell and what you want to build. We’ll talk through your priorities and whether our team is a good fit.

Your business today.

Your products, current channels, existing team and the work that needs attention.

A practical starting point.

The channels and responsibilities that fit your products, resources and next stage.

The partnership.

What our people would handle, what you provide and how the sales-based fee works.

Talk through your eCommerce plan