Walmart

Your Walmart operation.
More than a listing.

Twin Two runs your Walmart business—from content and merchandising to advertising, customer support and daily operations. Your website and marketplaces work together, with one team behind them.

Talk through your eCommerce plan

Real people.
Your Twin Two team.

Its role in your business

Reach another audience with a strong retail offer.

Walmart adds a distinct customer audience. Content, competitive pricing, availability and reliable service need to work together, with an assortment selected around your channel economics.

Plan your Walmart operation
You bring the products and brand.

We bring the operating team, so you don’t have to hire every eCommerce function from scratch.

One team across your channels.

Content, demand, pricing, stock and customer experience are managed as parts of the same business.

Your dashboard is included.

Our people run the operation using software we built. You can see the channel data and activity without buying separate channel-management software.

The work we manage

From the product page
to the next purchase.

We run the daily work and keep improving it as your products, customers and channel priorities change.

Item setup & content quality

Prepare and maintain titles, descriptions, attributes, variants, images and video where supported. Resolve item errors and keep the assortment organized.

Store & product presentation

Manage the product-page creative and available storefront or enhanced-content tools for your account. Adapt the brand presentation to Walmart’s shopping experience.

Walmart advertising

Manage available Sponsored Search campaigns and promotional creative. Connect targeting and budget decisions to product readiness, stock and selling costs.

Customer support & account cases

Manage buyer questions, returns coordination, order exceptions and marketplace cases. Follow up on account issues and service requirements.

Inventory & shipping coordination

Review stock visibility, coordinate replenishment and work with your fulfillment providers on shipment handoffs, tracking and exceptions.

Pricing, promotions & merchandising

Manage prices, offer calendars, bundles where supported and seasonal product priorities. Use cost-aware rules and scheduled changes where the channel supports them, considering shipping, marketplace fees and other selling costs.

Reporting & profitable decisions

Review sales, advertising, product performance and operating exceptions together. Our team uses the software we built to manage large catalogs and product- and channel-specific profit formulas. You can see the data, while we review the costs behind the sales and decide what needs attention.

Marketplace relationships & opportunities

Work with marketplace support and relevant channel contacts on product issues, deal opportunities and available marketing exposure. We pursue opportunities that fit your products and business.

Talk through the work you need
One commerce strategy

Every channel has a role.
Every decision connects.

We decide what Walmart should contribute to your business, then coordinate the work with your DTC store and other marketplaces.

The right assortment.

Choose products for the channel’s audience, eligibility and economics. Adapt content to how shoppers discover and compare them.

A connected calendar.

Coordinate launches, prices, promotions and advertising. Consider wholesale relationships and channel requirements when shaping each offer.

Feedback that travels.

Use customer questions, sales and stock issues to improve content and operating priorities across your managed channels.

Prepare the item before promoting it.

Our team reviews item information, listing exceptions and available stock, then connects Sponsored Search and promotional offers to products ready to support demand.

Talk through your walmart plan
Practical answers

Walmart management FAQs.

What does Twin Two manage on Walmart?

We manage product content and creative, merchandising, prices and promotions, available advertising, customer support, account issues, reporting and shipment follow-up. We define the responsibilities around your products and account before starting.

Do you manage enhanced content and store design on Walmart?

We manage product creative, content and the storefront or enhanced-content tools available to your account. The formats differ by platform; Amazon A+ content is specific to eligible Amazon accounts. We confirm the tools and approvals before planning the work.

Can you launch Walmart if we do not have an eCommerce team?

Yes. We help prepare the assortment, product information and operating plan, then run the daily work. Our team works with you on the products, account setup and launch plan.

How does Walmart work with our other channels?

Walmart adds a distinct customer audience. Content, competitive pricing, availability and reliable service need to work together, with an assortment selected around your channel economics.

How do you manage pricing and promotions on Walmart?

We consider product cost, shipping, platform fees and other selling expenses in the pricing plan. Our team uses our own software to set cost-aware formulas and scheduled changes through supported channel connections. We coordinate promotions with stock, advertising and channel rules.

Do you handle large catalogs on Walmart?

Yes. Our team organizes product information, prioritizes content and listing issues, and uses our own included software to manage supported catalog and pricing work. You can see your products and channel data in the dashboard. We review data quality, account limits and connection compatibility before planning a rollout.

How are your Walmart management fees calculated?

We only get paid when you sell. The covered channels and sales calculation are defined in your partnership. Inventory, advertising spend, shipping, selling-platform charges and other business costs stay with you. Our own channel-management software and your shared dashboard are included with the service at no additional cost.

How do you connect Walmart content, advertising and stock?

We review item quality and availability before promoting products, then coordinate Sponsored Search, prices and promotions with the assortment. Customer questions and item errors feed back into the content and operating priorities.

Marketplace eligibility and approved account access determine the work we can run.

Ask us about your Walmart business

Real people.
A shared view of your business.

Our team handles the daily content, advertising, pricing, promotions and customer support. You can see your products, sales and promotional activity across managed channels in our shared dashboard. We built the channel-management software and include it with your service at no additional cost.

See how we work together
One team. Your next stage.

Let’s build your Walmart operation.

Tell us where you sell and what needs attention. We’ll work through the channels and operating support that fit your business.