Shop setup & product listings
Prepare the shop, categories, product titles, descriptions, variants, images and product information. Keep listings organized as your assortment changes.
TikTok Shop
Discovery, content and sales.
Managed together.
Twin Two runs your TikTok Shop business—from content and merchandising to advertising, customer support and daily operations. Your website and marketplaces work together, with one team behind them.
Talk through your eCommerce planReal people.
Your Twin Two team.
Its role in your business
Turn product discovery into a connected shopping experience.
TikTok Shop connects product discovery and shopping through content and creators. Our team coordinates the products, content, creator offers and daily shop work with your own store and other marketplaces.
Plan your TikTok Shop operationYou bring the products and brand.
We bring the operating team, so you don’t have to hire every eCommerce function from scratch.
One team across your channels.
Content, demand, pricing, stock and customer experience are managed as parts of the same business.
Your dashboard is included.
Our people run the operation using software we built. You can see the channel data and activity without buying separate channel-management software.
The work we manage
From the product page
to the next purchase.
We run the daily work and keep improving it as your products, customers and channel priorities change.
Shoppable content & creative
Create and coordinate product-focused video, images and campaign assets. Connect content and product links to the shop, with messaging consistent across your channels.
Creator & affiliate management
Recruit and onboard relevant creators, coordinate product samples, briefs, offers and affiliate activity, and review performance with the broader promotional plan.
Advertising & campaign management
Manage available TikTok Shop advertising and campaign creative. Coordinate the products, offers, audiences and stock behind the campaigns.
Customer care & shop health
Handle buyer questions, returns coordination and shop cases. Monitor operating issues and follow up on the work affecting the customer experience.
Inventory & order coordination
Keep stock and product availability in view, coordinate order handoffs and shipment tracking, and follow up on exceptions with your fulfillment partners.
Pricing, promotions & merchandising
Manage prices, offer calendars, bundles where supported and seasonal product priorities. Use cost-aware rules and scheduled changes where the channel supports them, considering shipping, marketplace fees and other selling costs.
Reporting & profitable decisions
Review sales, advertising, product performance and operating exceptions together. Our team uses the software we built to manage large catalogs and product- and channel-specific profit formulas. You can see the data, while we review the costs behind the sales and decide what needs attention.
One commerce strategy
Every channel has a role.
Every decision connects.
We decide what TikTok Shop should contribute to your business, then coordinate the work with your DTC store and other marketplaces.
The right assortment.
Choose products for the channel’s audience, eligibility and economics. Adapt content to how shoppers discover and compare them.
A connected calendar.
Coordinate launches, prices, promotions and advertising. Consider wholesale relationships and channel requirements when shaping each offer.
Feedback that travels.
Use customer questions, sales and stock issues to improve content and operating priorities across your managed channels.
A creator campaign. A team behind the sale.
Before a creator promotes a product, our people connect the product page, creative brief, offer and stock. When orders and questions arrive, customer care and shipment follow-up stay connected to the campaign. What we learn informs the next content and promotion.
Talk through your TikTok Shop planPractical answers
TikTok Shop management FAQs.
What does Twin Two manage on TikTok Shop?
We manage product content and creative, merchandising, prices and promotions, available advertising, customer support, account issues, reporting and shipment follow-up. We define the responsibilities around your products and account before starting.
Do you manage TikTok Shop creator affiliates?
Yes. Our team recruits and onboards relevant creators, coordinates product samples, briefs and offers, and reviews affiliate performance alongside shop sales, advertising and promotions.
Can you launch TikTok Shop if we do not have an eCommerce team?
Yes. We help prepare the assortment, product information and operating plan, then run the daily work. Our team works with you on the products, account setup and launch plan.
How does TikTok Shop work with our other channels?
TikTok Shop connects product discovery and shopping through content and creators. Our team coordinates the products, content, creator offers and daily shop work with your own store and other marketplaces.
How do you manage pricing and promotions on TikTok Shop?
We consider product cost, shipping, platform fees and other selling expenses in the pricing plan. Our team uses our own software to set cost-aware formulas and scheduled changes through supported channel connections. We coordinate promotions with stock, advertising and channel rules.
Do you handle large catalogs on TikTok Shop?
Yes. Our team organizes product information, prioritizes content and listing issues, and uses our own included software to manage supported catalog and pricing work. You can see your products and channel data in the dashboard. We review data quality, account limits and connection compatibility before planning a rollout.
How are your TikTok Shop management fees calculated?
We only get paid when you sell. The covered channels and sales calculation are defined in your partnership. Inventory, advertising spend, shipping, selling-platform charges and other business costs stay with you. Our own channel-management software and your shared dashboard are included with the service at no additional cost.
Is TikTok Shop different from TikTok advertising for our website?
Yes. TikTok Shop lets shoppers buy through TikTok’s shopping experience. TikTok advertising can also send people to your own website. We coordinate both around the role each plays in your business.
Real people.
A shared view of your business.
Our team handles the daily content, advertising, pricing, promotions and customer support. You can see your products, sales and promotional activity across managed channels in our shared dashboard. We built the channel-management software and include it with your service at no additional cost.
See how we work togetherOne team. Your next stage.
Let’s build your TikTok Shop operation.
Tell us where you sell and what needs attention. We’ll work through the channels and operating support that fit your business.