Brand content & seasonal presentation
Maintain product descriptions, variants, lifestyle assets and category information. Connect launches and seasonal stories to the assortment.
Macy’s
Your brand presentation.
Ready for the channel.
Twin Two runs your Macy’s business—from content and merchandising to advertising, customer support and daily operations. Your website and marketplaces work together, with one team behind them.
Talk through your eCommerce planReal people.
Your Twin Two team.
Its role in your business
Bring your brand into a department-store setting.
Macy’s calls for thoughtful presentation, category fit and seasonal merchandising. We adapt product stories and offers to the destination while keeping the brand consistent.
Plan your Macy’s operationYou bring the products and brand.
We bring the operating team, so you don’t have to hire every eCommerce function from scratch.
One team across your channels.
Content, demand, pricing, stock and customer experience are managed as parts of the same business.
Your dashboard is included.
Our people run the operation using software we built. You can see the channel data and activity without buying separate channel-management software.
The work we manage
From the product page
to the next purchase.
We run the daily work and keep improving it as your products, customers and channel priorities change.
Storefront & merchandising
Manage available product-page and storefront tools, category placement requests and assortment presentation. Enhanced content depends on the retailer and account capabilities.
Advertising & retailer opportunities
Coordinate available advertising, marketing placements and promotional opportunities with the marketplace team. Pursue relevant exposure and commercial opportunities; placements and terms depend on retailer approval.
Customer support & channel cases
Handle customer questions and returns coordination within the channel arrangement. Follow up on product, account and service cases with the retailer and your team.
Inventory & shipment follow-up
Coordinate stock updates, order handoffs and shipment exceptions with your fulfillment providers. Review product-level shipping requirements before expanding the assortment.
Pricing, promotions & merchandising
Manage prices, offer calendars, bundles where supported and seasonal product priorities. Use cost-aware rules and scheduled changes where the channel supports them, considering shipping, marketplace fees and other selling costs.
Reporting & profitable decisions
Review sales, advertising, product performance and operating exceptions together. Our team uses the software we built to manage large catalogs and product- and channel-specific profit formulas. You can see the data, while we review the costs behind the sales and decide what needs attention.
One commerce strategy
Every channel has a role.
Every decision connects.
We decide what Macy’s should contribute to your business, then coordinate the work with your DTC store and other marketplaces.
The right assortment.
Choose products for the channel’s audience, eligibility and economics. Adapt content to how shoppers discover and compare them.
A connected calendar.
Coordinate launches, prices, promotions and advertising. Consider wholesale relationships and channel requirements when shaping each offer.
Feedback that travels.
Use customer questions, sales and stock issues to improve content and operating priorities across your managed channels.
Plan the offer around the brand story.
A seasonal product collection brings content, variants, promotional timing and customer questions together. Our people maintain that presentation and coordinate the account’s available merchandising tools.
Talk through your macys planPractical answers
Macy’s management FAQs.
What does Twin Two manage on Macy’s?
We manage product content and creative, merchandising, prices and promotions, available advertising, customer support, account issues, reporting and shipment follow-up. We define the responsibilities around your products and account before starting.
Do you manage enhanced content and store design on Macy’s?
We manage product creative, content and the storefront or enhanced-content tools available to your account. The formats differ by platform; Amazon A+ content is specific to eligible Amazon accounts. We confirm the tools and approvals before planning the work.
Can you launch Macy’s if we do not have an eCommerce team?
Yes. We help prepare the assortment, product information and operating plan, then run the daily work. Our team works with you on the products, account setup and launch plan.
How does Macy’s work with our other channels?
Macy’s calls for thoughtful presentation, category fit and seasonal merchandising. We adapt product stories and offers to the destination while keeping the brand consistent.
How do you manage pricing and promotions on Macy’s?
We consider product cost, shipping, platform fees and other selling expenses in the pricing plan. Our team uses our own software to set cost-aware formulas and scheduled changes through supported channel connections. We coordinate promotions with stock, advertising and channel rules.
Do you handle large catalogs on Macy’s?
Yes. Our team organizes product information, prioritizes content and listing issues, and uses our own included software to manage supported catalog and pricing work. You can see your products and channel data in the dashboard. We review data quality, account limits and connection compatibility before planning a rollout.
How are your Macy’s management fees calculated?
We only get paid when you sell. The covered channels and sales calculation are defined in your partnership. Inventory, advertising spend, shipping, selling-platform charges and other business costs stay with you. Our own channel-management software and your shared dashboard are included with the service at no additional cost.
What product content matters most on Macy’s?
Maintain product descriptions, variants, lifestyle assets and category information. Connect launches and seasonal stories to the assortment. We also use recurring customer questions to identify details that need to be clearer.
Can you guarantee access or marketing placements on Macy’s?
The retailer controls acceptance, account capabilities and placements. We support preparation, channel relationships and requests for relevant marketing or promotional opportunities, then manage the approved operation.
Acceptance and available capabilities depend on retailer approval, category fit and your channel agreement.
Ask us about your Macy’s businessReal people.
A shared view of your business.
Our team handles the daily content, advertising, pricing, promotions and customer support. You can see your products, sales and promotional activity across managed channels in our shared dashboard. We built the channel-management software and include it with your service at no additional cost.
See how we work togetherOne team. Your next stage.
Let’s build your Macy’s operation.
Tell us where you sell and what needs attention. We’ll work through the channels and operating support that fit your business.